It’s now time for the pharmaceutical industry to quickly and fundamentally adapt to the new healthcare landscape – a landscape that has dramatically changed how people deal with their health, how healthcare providers help people, and how the entire health ecosystem pays for healthcare. Pharma has been far too slow to adapt, and this book, “Results”, offers a glimpse into the changes, and some core strategies to help pharma evolve and thrive in this new world of healthcare.
RESULTS is an excellent and timely read for pharmaceutical brand teams focused on moving beyond the pill and adapting to an outcomes driven world.
The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape.
Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future.
This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.
Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.
R.J., Scott, Roger, Joanne and Brad share key insights from the book and highlight the growing trends in healthcare that need to be understood by those willing to embrace change and turn disruption into opportunity.
Joanne has close to 20 years of management consulting experience with a focus on pharmaceutical marketing and management. She has helped clients achieve their goals during engagements involving corporate, franchise and brand strategy from proof of concept through loss of exclusivity.
Roger is an experienced marketing professional with extensive experience in the pharmaceutical and medical device industries. He has a broad marketing and management background including experience in product development, new product launches, lifecycle management and public affairs.