PM360 Roundtable Webinar

Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. Moderated by Marc Weiss, Director of Multichannel Marketing at Bristol-Myers Squibb.

RESULTS

The Future of Pharmaceutical and Healthcare Marketing

RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, Roger Zan, and Stephen Morales.

Now available at Amazon.com and Barnes and Noble.

Buy on Amazon Buy at Barnes & Noble

Overview

Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment.

The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape.

Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future.

This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.

Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.

Hear from the Authors

The future of pharmaceutical and healthcare marketing depends on one word: RESULTS.

R.J., Scott, Roger, Joanne and Brad share key insights from the book and highlight the growing trends in healthcare that need to be understood by those willing to embrace change and turn disruption into opportunity.

About the Authors

RJ Lewis

R.J. Lewis

Founder & CEO
eHealthcare Solutions

EHS has served the digital marketing needs of pharmaceutical and health care companies for 16 years. Mr. Lewis is a co-founder of Ad-Juster, a SaaS based online advertising discrepancy management solution for publishers.

Scott Weintraub

Scott Weintraub

Co-founder and CMO
Healthcare Regional Marketing

HRM is a strategic health care marketing firm that was ranked by Inc. Magazine as the fastest growing pharmaceutical marketing company in the US.

Brad Sitler

Brad Sitler

Principal Healthcare Strategist
SAS

Brad is focused on relationship marketing and promoting innovation in the biopharmaceutical and healthcare industry. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.

Joanne McHugh

Joanne McHugh

Managing Director
Navigant Consulting
Life Sciences Practice

Joanne has close to 20 years of management consulting experience with a focus on pharmaceutical marketing and management. She has helped clients achieve their goals during engagements involving corporate, franchise and brand strategy from proof of concept through loss of exclusivity.

Roger Zan

Roger Zan

Managing Director
Navigant Consulting
Life Sciences Practice

Roger is an experienced marketing professional with extensive experience in the pharmaceutical and medical device industries. He has a broad marketing and management background including experience in product development, new product launches, lifecycle management and public affairs.

Stephen Morales

Stephen Morales

Director
Navigant Consulting
Life Sciences Practice

Stephen has more than 15 years of experience in the medical device and pharmaceutical industries. He brings his analytical approach and his global expertise in strategic marketing, product development, new market penetration and thought leadership to Navigant’s clients.

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